Leads at a fraction of the cost
Signing up is a small decision, booking a call is a big one. Small decisions cost a fraction to buy.
€42 from the case study, €500 from experience
Your best sales conversation,
for hundreds at once.
We build and run your B2B webinar funnel, from a validated topic to the booked sales call.
Trusted by B2B teams at
Why webinars
Why a webinar outsells any ad or cold outreach.
B2B buyers want to understand first and talk second. A webinar gives them exactly that, and gives you the sales calls that follow.
Every call arrives warmed up to your offer
45 minutes of undivided attention: your best sales conversation for hundreds at once. Whoever books a call afterwards already knows your offer and wants to talk to you.
Figures from the case study
Repeat and grow, month after month
A lead magnet, a newsletter and a webinar every month. Whoever doesn't buy today stays on your list. So every webinar starts in front of more people than the last.
Schematic
Your untapped market
If your ads only ask for demos or discovery calls, you’re fishing in 3% of your market.
Every competitor is fighting over those same 3%, which drives prices up. A webinar on an urgent problem also reaches the people who don't plan to buy for months, and makes you the provider they're interested in right now.
- 3%are actively looking for a solution right now. Ads that ask for a call only reach them.
- 7%are open to it, but not actively looking yet.
- 30%have the problem, but aren't dealing with it yet.
- 60%believe they don't need a solution.
40%
of your market can be reached with a webinar on an urgent problem. Regular ads or cold outreach only reach the 3% who are actively looking.
Market distribution after Chet Holmes, “The Ultimate Sales Machine”.
The Webinar Pipeline Engine
From first click to booked sales call.
Your first webinar in just 90 days, then one every month. We build and run everything, you present.
Case study
What a single webinar can bring in.
€5,000 in ad spend turned into €150,000 in revenue. One webinar for a software provider for real estate agencies: invited via Meta Ads, seven calls booked during the webinar, two in the follow-up, five new customers.
ROAS from one webinar
30x
€30 in revenue for every €1 of ad spend
€150,000
Revenue
€5,000
Ad spend
Sign-ups
120
around €42 per sign-up
Attended live
60
50% of sign-ups
Calls
9
15% of attendees
New customers
5
from one webinar
- Client:
- Software for real estate agents
- Format:
- One live webinar
- Channel:
- Meta Ads
Testimonials
What B2B teams say about working with us.
“elevize takes a holistic view of our paid media strategy, from ad performance to pipeline impact in our CRM.”
Raoul BornhauserHead of Marketing, BRAME“Their strategic-creative approach sharpened our messaging, refined our targeting and strengthened our lead generation.”
Mareike ClausMarketing Manager, syte“elevize quickly identified growth opportunities we had overlooked and translated them into tangible conversion improvements.”
Victor de MiteFounder, Affluent
The offer
Everything you no longer have to worry about.
Built in 90 days, then it runs month after month. You present, your sales team takes the calls. We build and run the rest.
Month 1
Month 2
Month 3
From month 4
Month 1
Test the topic
- Lead magnet funnel as a topic test: 2–3 lead magnets such as a guide, checklist or calculator
- Landing pages and ads for them
- Kickoff and ideal customer profile
- Email list and newsletter set up
The topic is set, your list is growing.
Month 2
Build the webinar
- A 45-minute script and slides in your branding
- Registration, thank-you and replay pages
- Newsletter to your growing list
- Dress rehearsal with feedback
Webinar and pages are ready to go.
Month 3
Invite & go live
- Invitation emails and newsletter to your list
- Ads on Meta, LinkedIn or other fitting channels, starting 10 days before
- Reminder emails, hosting and tech on the day
- Follow-up emails until the call is booked
The first calls are in your calendar.
From month 4
Month after month
- One webinar every month, new topic or replay
- Lead magnet and newsletter keep running
- New ads, tests and optimization
- Optimization call every two weeks
New calls every month.
Ad accounts, pages, script, slides, recordings and contacts belong to you. You pay the ad budget directly to the platforms.
Bonus
And this comes on top.
Four extras that turn attendees into customers faster and make every webinar work longer.
Activate existing contacts
Anyone already in your CRM or newsletter who has given consent gets the invitation first.
Sales call playbook
Opening, qualification and objections, built specifically for calls with webinar attendees.
Content recycling
Every recording becomes LinkedIn posts, newsletter copy and short clips.
Pipeline report
Every month: sign-ups, attendees, calls, deals and what each call cost.
Potential calculator
Do the math on your webinar. With your own numbers.
Preset to the case study. Nobody knows in advance exactly what a lead costs in your market. That is exactly what the lead magnet test measures in month 1.
Fixed from the case study
50% of sign-ups attend live, 15% of attendees book a call afterwards.
From one webinar
- Sign-upsat €42 per lead120
- Attended live50% of sign-ups60
- Calls booked15% of attendees9
- New customers55% close rate5
ROAS
30x
€30 in revenue for every €1 of ad spend
€150,000Revenue
€556Ad spend per call
A worked example, not a promise. The show-up rate (50%) and booking rate (15%) come from the case study. Your numbers may be higher or lower.
Is it a fit?
Who this is worth it for.
We work with a small number of companies at a time. For it to pay off for both sides, these four points should apply to you.
It's a fit if …
- Your offer needs explainingYour customers don't buy after one click, but once they understand what you solve for them. A deal is worth at least €10,000.
- Your offer already worksYou have paying, happy customers. We bring more of the right people to you, not an untested offer to market.
- Someone on your team can closeFounder or sales team: someone on your side turns a warm call into a deal.
- You want a channel that growsNot a one-off campaign, but new sales opportunities month after month. You budget for ad spend on top.
Probably not if …
- You only want the cheapest leads possible, whether they fit or not.
- Your offer doesn't have paying customers yet.
- Nobody on your team can talk about your customers' problem for 45 minutes.
One client per niche: same audience, same problem, same market. Three new starts per month at most.
Nicolai Petrovic
Founder of elevize
About us
Systems over hacks.
Strategy over gut feeling.
Behind elevize is a team of campaign builders, funnel architects and data nerds. We have scaled more than 50 B2B funnels and managed over €5 million in ad spend for European companies.
For the Webinar Pipeline Engine, that means: we test topics instead of guessing, build webinars that earn trust and bring in calls, and a list that grows with every round. Every euro should build something that lasts.
- B2B funnels scaled
- 50+B2B funnels scaled
- in ad spend managed
- €5M+in ad spend managed
- years of experience
- 8+years of experience
FAQ
Honest answers to good questions.
Decision-makers don't watch product demos dressed up as webinars. They show up for topics that solve an urgent problem. That is exactly what we test with lead magnets in month 1, before a webinar gets built.
Because we don't guess. In month 1, lead magnets test which topic brings in the cheapest qualified leads, and your list starts growing along the way. In month 2, the webinar gets built. In month 3, we invite: first by email and newsletter to your list, and ten days before the date the ads start. So on webinar day you meet a warm list instead of just cold clicks.
You don't need a stage, you need expertise. We take care of the script, slides and dress rehearsal. Most webinars are given by the founder or a subject-matter expert, and we host.
Bad ones are. A webinar with a tested topic, invitation and reminder emails and consistent follow-up isn't an event, it's a sales channel.
That depends on your market and on how many webinars a year you want to run. We work out the scope together when we look at your webinar potential. You always pay the ad budget directly to Meta, LinkedIn & co., through your own ad accounts. In the case study it was €5,000 for one webinar.
Bought appointments are cold: the prospect has only known you since the call was set. Calls from a webinar are warm: they spent 45 minutes with you and booked the call themselves. On top of that, cold emails and calls without consent are legally risky in Germany (UWG).
Around 12–15 hours during setup: kickoff, approvals, script review, dress rehearsal and the webinar itself. After that, around three hours per webinar, plus the calls.
Double opt-in for lead magnets and newsletter, consent under § 25 TDDDG for the Meta Pixel and LinkedIn Insight Tag, consent to recording. A data processing agreement and a list of all processors with their hosting locations before signing. Invitations to existing contacts only with consent.
From month 4 it runs month after month: one webinar every month, lead magnet and newsletter keep running, your list grows. Or you take everything in-house: ad accounts, pages, script and contacts belong to you.
Your webinar potential
Find out which webinar fills your pipeline.
30 minutes with us: which topic pulls in your market, which lead magnet tests it and how many calls it could bring. The math is yours to keep, even if we never work together.
One client per niche · Max. 3 starts per month · Kickoff within 5 business days