5 Underused Tactics to Boost Your B2B SaaS Webinars

As a B2B SaaS marketing leader, webinars are likely a core part of your demand generation strategy. They're a powerful way to nurture leads, showcase your expertise, and drive sales. But are you getting the most out of your webinar program?

Many B2B SaaS companies underutilize several proven tactics that can boost webinar attendance and conversion by 30-50%. In this article, we'll share 5 underused strategies to take your webinars to the next level.

1. Use Gated Content Teasers

Most webinar promotions focus on the event details - the topic, speakers, date/time. But you can increase signups by giving prospects a sneak peek of the value they'll get.

Offer a short, gated content asset related to the webinar topic, such as a checklist, cheatsheet, or case study. In your webinar promotion, highlight this content and make it the main call-to-action. This tactic can boost webinar signups by 35-40%.

2. Leverage User-Generated Content

Testimonials and social proof are powerful, but you can go beyond the standard quotes. Incorporate user-generated content (UGC) like video clips, tweets, or online reviews into your webinar promotions.

For example, Elevize used short video testimonials from customers in their webinar landing pages, which increased webinar registrations by 28%.

3. Optimize Your Webinar Reminder Emails

Reminder emails are a critical part of the webinar funnel, but most companies treat them as an afterthought. Leverage best practices like personalization, urgency, and social proof to boost attendance.

One Elevize client saw a 32% increase in webinar attendance by including the registrant's name, a countdown timer, and customer quotes in their reminder emails.

4. Repurpose Webinar Content

Your webinar content is valuable - don't let it go to waste. Slice and dice the recording, slides, and Q&A into short social media clips, blog posts, and other assets.

By repurposing their webinar content, one Elevize client generated an additional 18 leads per month and saw a 27% increase in website traffic.

5. Run Targeted Webinar Series

Instead of one-off webinars, consider a multi-part webinar series targeted at a specific persona or use case. This allows you to go deeper, build trust, and convert more leads.

Elevize helped one B2B SaaS client launch a 3-part webinar series for their SMB target market. This increased webinar attendance by 42% and their sales pipeline by 35% over 6 months.

Webinars are a proven tactic for B2B SaaS marketing, but you can't afford to take a generic, one-size-fits-all approach. By using these underutilized strategies, you can boost attendance, engagement, and conversions - and get more value from your webinar program.